Media Industry Mini Assignment

TASK 1

ofcom.

ASA

What is their full name?

• ASA stands for Advertising Standards Authority

Who do they regulate? Which area's of the Media?

• The ASA regulates in Advertising throughout the UK's Media industry.
• The area's they regulate in are within the Television, Internet, Sales promotion and Direct marketing.

Are they regulatory or self-regulatory?

• The ASA are a self-regulatory company.

Give 2-3 examples of the specific codes that they put into practise?

• Some of the specific codes that ASA put into practise to lay down the rules of advertisement, agencies and media owners. The ASA rules are separated into different sections depending on what type of advertisement you're doing. EG: Radio, Tv, Magazine.
• One specific code that they put into practise for broadcasting (BCAP Codes) The BCAP Television Advertising Standards Code sets out the rules that govern advertisements on any television channel licensed by Ofcom. The rules are framed to ensure that advertisements are ‘legal, decent, honest and truthful’ and do not mislead or cause harm or serious or widespread offence."
• "No promotion or promotional item should cause serious or widespread offence to the audience addressed."
• The ASA are that everything that is consumed to the public is decent and trustworthy. The Company Codes are what ensure that the marketing world and advertisement do not mislead the public. They hold weekly meetings in which they discus these codes and ensure that the company does not stop giving it's best and for ways to make their company larger and more successful.

NUJ

http://www.nuj.org.uk/#

What is their full name?

• The NUJ stands for National Union of Journalists. Which is a member of the International Federation of Journalists (IFJ)

Who do they regulate? Which area's of the Media?

• NUJ regulates within the media as freelancers, reporters, writers, journalists, illustrators, editors and photographers. The area's of Media and new Media broadcasting in which this stretches across are Newspapers, Magazines, Books.

Regulatory or Self-regulatory?

• The NUJ are a Self-Regulatory Company.

Give 2-3 examples of the specific codes they put into practise?

• Since 1936 when the NUJ and the codes of conduct first became big it is now part of all the rules that a journalist has to agree to on joining the union and strive to for fill.
• First of all and simply, "NO plagiarism."
• "Resists threats or any other inducements to influence, distort or suppress information"
• " At all times upholds and defends the principle of media freedom, the right of freedom of expression and the right of the public to be informed"

PCC

http://www.pcc.org.uk/

What is their full name?

• PCC stands for Press Complaints Commission

Who do they regulate? Which area's of the Media?

• The PCC regulate broadcasting press, Newspapers and Magazines. It deals with any public complaints against the Media company on it's editorial content.

Are they regulatory or Self-Regulatory?

• The PCC are a Self-Regulatory company.

Give 2-3 examples of the specific codes that they put into their practise?

• All members of the PCC and press have a duty to maintain high professional standards in all that they do, their work is all shown to the public, the codes when followed ensure that the piece is final and ready for public viewing and should not have any bad feedback from the public. Some of the PCC codes are;

• "It is unacceptable to photograph individuals in private places without their consent"
• "A significant inaccuracy, misleading statement or distortion once recognised must be corrected, promptly and with due prominence, and - where appropriate - an apology published."
• "Journalists have a moral obligation to protect confidential sources of information."