Glossary

Audience:-

Is a gathering of spectators or listeners at a public performance such as a concert or a play. This can also refer to somebody buying or listening to a media product.



Advertising Standards Authority (ASA):-

A company that makes sure all advertising meets high eco advertising standards regulatory body.



Broadcasters Audience Research Board (BARB):- Is a service that provides information of audience levels watching TV. This is an estimate.



British Board of Film Classifacation (BBFC):- This is the organisation set up legally to classify age ratings on video games and DVDs.



Institution:- An organisation that invests cheifly in financial assets such as loans and securities rather than in tangable assets. Financial institutions include; Banks, Trust companies, Comsumer finance, Savings and loans, Credit unions, pensions, funds insurance and mutual funds.



New Media Industry:- Describes when digital, computerized or networked information and communication technologies emerged together in the later part of the 20th century



Narrowcasting:- When a certain channel choose a certain audience through the programme they broadcast.



National Readership Survey (NRS):- These are the people who are reading magazines and newspapers.



Office of Communication (OFCOM):- The independent regulatory body for large communication companies in the UK.



Press Complaints Commission:- The regulatory body for the UK readership in Magazines and Newspapers.



Broadcasting:- Is sending the information over networks from one sauce to another.



Company Size: Major Companies (TNC):-



Company Size: Big to Medium sized:- The profit wouldn't exceed 11 million, and their turnover shoudn't exceed 22 million.



Company Size: Independent:- A company thats solely ran by one person.



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